Promotion, training and PoS management

Intel

The challenge: Establishment of a Germany-wide Intel training team for the qualification and further training of sales staff. Continuous personal contact with the markets and ensuring and building sustainable knowledge transfer are particularly important. This increases Intel® brand awareness and sales of Intel® processor-based PCs and laptops. Excellently trained sales staff prefer to sell products in which they are well versed and are therefore confident in advising customers. In addition, in stores with high customer footfall, customer advice is to be supported on a permanent basis by qualified promotion staff.

Furthermore, Intel® Retail Experts focus on the promotionally effective placement of Intel® PoS furniture. Here it is necessary to ensure a smooth process, starting from the production, up to the final commissioning of the furniture. The goals are to continue to significantly increase Intel®’s visibility in the retail landscape and to present a “first in class” shopping experience to customers.

Solution: Recruitment of 5 Intel Retail Experts with deep retail business experience and computer industry expertise. An extensive evaluation of the retail channels and the subsequent steady implementation of the defined project priorities brought and continue to bring the desired results and even exceed them. In addition, PRofiFLITZER offers the possibility for sales staff to book their individual training appointment if they have no or very little time at the PoS. The agency’s own PoSLive platform provides the necessary resources for this. In finalization, this resulted in web-based Intel Store support available 24/7. In this way, we are responding to the different needs of our customers and continuing to drive forward the digitization of the PoS.

The implementation of the Intel® PoS furniture is carried out through very close communication processes with international agencies and various logistics partners, who meet the requirements of the retail channels with the necessary sensitivity in day-to-day business.