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Sales training and e-learning

Success with our sales training

Field-tested trainings

Training is a process to change, optimize or expand knowledge, characteristics and skills. The high fluctuation of current products, markets, strategies and target groups makes professional sales training indispensable for successful sales and marketing measures.

We provide tailored and comprehensive support. Our trainings have one very important parameter in common: They are field-tested! We are happy to pass on our knowledge and many years of experience to you.

Our trainers for initial trainings and development organize special courses for retailers in addition to the usual kick-off training courses for sales promoters, retail employees and merchandising personnel. Sales trainings with our self-developed training solution PoSLive are particularly effective and oriented towards the challenges of the digital age.

In our in-house studio, we can produce a variety of training content and make it available to a wide audience (1:Many) or create effective sales training for individuals (1:1). Interactive live surveys round off our training offering with PoSLive. For trainers and facilitators, as well as for participants, this platform is easy to use.

Sales training for every situation: analog and digital

Product Workshops Sales Training Online Academy PoS Live Webinars Human Resources Development

E-Learning PoS Trainings Post-Training Advanced Training PoSLive Live Streams

Sales training

Sales training serves to impart basic knowledge for successful communication with customers. The focus of such trainings is on product sales and all aspects that are part of a convincing sales pitch. An important part of this is the needs of consumers and how to meet them. Our sales training courses are based on the fundamental phases of customer contact – in addition to imparting knowledge, a fundamental building block is orientation to practice. Depending on the area of work, there are different target groups for sales training: seminars for retail, sales team and sales force.

Technical advice for Bauknecht

Live streams and webinars for IT customers

Live streams and webinars

Take training on your products and services to the next level by combining in-depth online tutorials with live engagement. Through our online training solutions, we can provide retail channels and end customers with in-depth knowledge about your products and how to use them in everyday life.

With audience-appropriate communication and processing of your content as well as high production quality, we transform sales trainings into online events for up to 1,000 participants. In our in-house PoSLive studio, we create high-quality content that can be streamed online on the platform. Personal online sales consultants for your clientele expand the PoSLive offering and provide full service to our partners.


With our eLearning platform, we ensure that your partners are always optimally trained and informed. We create and publish courses and seminars customized for each audience, which can be accessed online by market staff at any time. This way you are always on the safe side that all parties involved are up to date with the latest information. By combining content modules and attaching short chapters with different questions, we create bite-sized bites of information that your partners will find engaging, entertaining, and most importantly, meaningful. In this way, we ensure that the introduction to your products is first-class and also translates into increased sales.

E-learning for LEDVANCE

Your profit with our sales trainings

Ready when you are

We market your products

Our goal is to become the best point of sale promotion agency in Europe. We are very proud to offer our portfolio to a diversified customer base of well-known brands. We also want to convince you of PRofiFLITZER. Write to us!