Sales training and e-learning
Success with our sales training
Training is a process to change, optimize or expand knowledge, characteristics and skills. The high fluctuation of current products, markets, strategies and target groups makes professional sales training indispensable for successful sales and marketing measures.
We provide tailored and comprehensive support. Our trainings have one very important parameter in common: They are field-tested! We are happy to pass on our knowledge and many years of experience to you.
Our trainers for initial trainings and development organize special courses for retailers in addition to the usual kick-off training courses for sales promoters, retail employees and merchandising personnel. Sales trainings with our self-developed training solution PoSLive are particularly effective and oriented towards the challenges of the digital age.
In our in-house studio, we can produce a variety of training content and make it available to a wide audience (1:Many) or create effective sales training for individuals (1:1). Interactive live surveys round off our training offering with PoSLive. For trainers and facilitators, as well as for participants, this platform is easy to use.
Sales training for every situation: analog and digital
Product Workshops Sales Training Online Academy PoS Live Webinars Human Resources Development
E-Learning PoS Trainings Post-Training Advanced Training PoSLive Live Streams
Sales training serves to impart basic knowledge for successful communication with customers. The focus of such trainings is on product sales and all aspects that are part of a convincing sales pitch. An important part of this is the needs of consumers and how to meet them. Our sales training courses are based on the fundamental phases of customer contact – in addition to imparting knowledge, a fundamental building block is orientation to practice. Depending on the area of work, there are different target groups for sales training: seminars for retail, sales team and sales force.
Technical advice for Bauknecht
Live streams and webinars for IT customers
Live streams and webinars
Take training on your products and services to the next level by combining in-depth online tutorials with live engagement. Through our online training solutions, we can provide retail channels and end customers with in-depth knowledge about your products and how to use them in everyday life.
With audience-appropriate communication and processing of your content as well as high production quality, we transform sales trainings into online events for up to 1,000 participants. In our in-house PoSLive studio, we create high-quality content that can be streamed online on the platform. Personal online sales consultants for your clientele expand the PoSLive offering and provide full service to our partners.
E-learning for LEDVANCE
Your profit with our sales trainings
Apply practical knowledge
Sales consultants are prepared by us in a practice-oriented manner to achieve high sales. This also includes a strong understanding of consumers and especially your target group. Each of our sales staff also receives our exclusive PoS book, which contains practical tips on selling at the PoS.
Increase consulting quality
The quality of advice is crucial, especially in the age of the Internet. In addition to product knowledge and argumentation, our trainers therefore also teach emotional skills. Empathy, understanding and personality are success factors that strengthen your positive image and trust in your brand.
Activate department employees
Training courses for store employees on sales-related aspects such as product knowledge and sales floor maintenance ensure sustainability even in the absence of our own specialist advisors. Thus, with our help, they ensure the continuous implementation of the most important sales parameters.
Create area knowledge
Today’s complexity and diversity of products requires not only knowledge of the focus goods to be sold. Equally important is knowledge of competitor products. Our training courses impart the necessary product knowledge and prepare employees optimally for their work in retail.
Ready when you are