The challenge: LEDVANCE GmbH required an overall concept for the launch of their brand and for an innovative introduction to their new SMART+ product line. In this context, a possibility was sought for decentralised training for the different retailers and employees of electrical and hardware stores. A multilingual knowledge database as an additional feature should complete the concept.
The solution: Based on product data sheets and technological information, eLearning modules were initially created, which, integrated into a specially-programmed website, function as an online academy. The store employees can access their individual eLearning content in a targeted and gradual manner using their personal log-in details. The overall progress of the online courses is presented in a comprehensible manner. In addition to explanations on individual LEDVANCE products, the employees are also taught general concepts and technology from the smart home range to guarantee a general understanding of how SMART+ works. A WIKI was also set up that is available at all times as a compendium for the products.
In parallel with the German version, localised versions of the online academy were developed for France, Spain, Italy and the United Kingdom.
- Customer: LEDVANCE GmbH
- Projects: SMART+ eLearning, web development
- Retailers: Hardware and electrical stores
- Countries: Europe-wide
- Time period: since 2019
- Regular updates to FAQ entries with retailer enquiries
- Website hosting on PRofiFLITZER servers
- Support in integrating the online academy into retailer systems
- Modern, innovative and comprehensible training courses for retailers and store employees
- Continual support for store employees with updated information pages
- Improvement of brand images among retailers and store employees as valid information channels
- Sales promotion of the new product line by highly-trained retailers and store employees
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Our vision is today’s reality. The result of our successful development work is perfectly organised audition processes, as well as the employment of helpful online tools. We have set ourselves the goal of becoming Germany’s best PoS service provider. We are very proud to offer our services to an extensive clientele of renowned companies and to win over more and more customers than ever before.
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