Our references
Professional consulting and training
IT and Consumer Electronics
The challenge: To support sales of IT-based products, our current customers were looking for a solution to make the existing sales force and market training more efficient and accessible. In addition, the roll-out of new shop-in-shop formats was to be accompanied by the new team. Particular emphasis was placed on the participation of store employees, brand-owned training and innovative formats for these training sessions.
The solution: since 2021, we have been providing several customers with a new type of NEW sales force with a focus on omnichannel presence, which is entrusted with classic field sales activities such as negotiating market agreements, implementing PoS marketing measures and training market staff. In addition to these classic tasks, all team members are also responsible for conducting location-independent, regional webinars for market employees and can be reached via PoSLive outside of their normal visiting rhythms for markets in case of questions.
Key figures
- Customers: Various customers from the IT sector
- Projects: Omni channel concept development
- Trading Houses: Electronics Retailers in Europe
- Countries mainly: Germany, Austria, Switzerland
- Period: since 2021
Strategy
- Conduct regular store visits for arrangements on product presentations, updates to existing PoS materials and software, and training.
- Provision of our PoSLive platform to support training activities via livestreams & webinars to extend existing training options
- Tracking of all market activities (agreements, PoS information, etc.) of team members via own app
Results
- Better access to IT training content for market employees
- Broader reach and better engagement of market staff through anytime accessible webinars & training opportunities
- Faster recording and responses to developments in the markets through improved data collection
Ready when they are
We market your products
Our goal is to become the best point of sale promotion agency in Europe. We are very proud to offer our protfolio to a diversified customer base of well-known brands. We also want to convince you of PRofiFLITZER. Write to us!