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Mastering retail sales strategies: 8+1 tips for practice

Conditions in the retail sector are often very different from those in other sales channels. Personal support and advice are at the forefront of our efforts to close a sale. If a company relies on experienced and well-trained sales staff as well as promotion at the...

Extension project Müller

In February 2020, we took over the coordination and management of window dressing for Müller’s stores in Germany, Austria and Switzerland. The project includes 23 decorating passes for perfumery and 11 decorating passes for assortment per year, in a cycle of...

The Golden Twenties of Retail

Universe of realities The turn of the year is always accompanied by good resolutions. With the start of a new decade, the whole thing sounds even better. It is possible to plan and oracle for a decade, and in the end it is not even any decade. It’s the twenties....

Brands, we have a problem!

Retail is dead! Long live retail! – In order to understand how we, as your partner in all retail matters, see the future of stationary retail, we would like to provide you with promising experiences and visionary outlooks for the point of sale instead of the...

“Jeff who?” – Power of Ignorance

When Elon Musk, in a BBC interview, is asked about the Amazon CEO, he ironically replies “Jeff who?”[1]. What follows is a bit of awkward laughter on both sides of the interviewees before moving on to visionary technologies. However, only this excerpt...