“Jeff who?“ – The Power of Ignorance

When Elon Musk was asked about the Amazon boss in a BBC interview, he answered ironically “Jeff who?”.[1]. What followed was awkward laughter from both the interviewer and interviewee, before they moved on to speak about visionary technology. However, only this...

Brands, we have a problem!

The retail industry is dead! Long live retail! – in order to understand how we, as your partner for all questions related to retail, see the future of the physical store, instead of painting vexing doomsday scenarios, we would like to provide you with some very...

The Roaring Twenties of Retail

Universe of Realities Every new year brings with it new resolutions. With the start of a new decade, everything sounds better. You can plan and forecast for a new decade, but ultimately, it’s not just any decade. It’s the twenties. Every decade is steeped...