Case Study

Sales Promotion and Merchandising


The challenge: Fjällräven is an outdoor clothing and equipment company committed to making nature more accessible to everybody. In order to support the store employees in providing specialist advice and maintenance within outdoor stores, Fjällräven was looking for a personnel service provider who could gain a foothold in the markets in line with market development.

The solution: Starting with the active search for staff with a special affinity for the outdoors, all-rounders were selected who were able to take on specialist sales advice as well as active merchandising in store. In addition to the staff training provided by Fjällräven specialist advisors at the Globetrotter premises in Berlin, the eligibility of the staff was verified through follow-up training via video conference. Checking the locations for suitability and quality enabled precise personnel management and processing. In addition to services such as interim and final presentations, tools were provided for an operational overview, analysis and planning of further sales support measures.

Key data

  • Customer: Fenix Outdoor E-Com AB
  • Projects: Specialist advice and merchandising
  • Trade houses: Globetrotter
  • Country: Germany
  • Time period: Q4 2019


  • Recruitment and management of promotion staff including operational planning and review of tasks
  • Monitoring and oversight of performance via myMissions
  • Constant visual documentation via myImages


  • Increased brand presence during the most profitable period of the year
  • Raising of awareness of the Fjällräven brand and its range of products
  • Attractive, neat design of the shop-in-shop space in order to optimise customer satisfaction
  • Support of the store staff in advising customers and looking after the retail space
  • Communication of Fjällräven’s sustainability both within the production process and in the durability of the products
  • Support of marketing planning with up-to-date and comprehensive market data

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