Case Study

Sales promotion and specialist advice

Parrot

The challenge: Parrot, the French manufacturer of remote-control drones, was looking for a reliable solution to promote its high-tech products. The main aim was to establish Parrot Products in Galeria Kaufhof trading houses and to effectively support sales through sales promotion. Furthermore, Parrot intended to increase brand awareness by publicly demonstrating their products on site.

The solution: As part of the promotion, Parrot provided several sales promoters to implement this. A central element of the promotion was the on-site demonstration of products directly in the departments themselves. Besides providing sales content, this also required extensive training on the technical aspects of products to ensure professional handling of drones by promoters. Besides ensuring all communication with the stores and providing technical support to the promoters when operating the demo devices, other additional tasks were undertaken for Parrot.

Key data

  • Customer: Parrot Germany GmbH
  • Projects: Sales Promotion for remote-control drones
  • Trading houses: Galeria Kaufhof
  • Country: Germany
  • Time period: Q4 2016

Strategy

  • Operational planning, task monitoring and checking the availability of goods.
  • Performance measurement with myMissions and mySurvey Analyzer
  • Regular drafting of management reports
  • Provision of technical equipment (Tablets) to control demo devices

Outcomes

  • Significant increase in sales of focus products in stores during the promotion period
  • Increase in brand awareness among consumers
  • Positioning of drones as high-tech products
  • Establishment of Parrot products in branches
  • Presentation of new products

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