Brand Ambassador
o2 Studio
The challenge: Provision of qualified personnel for the “o2 Studio” in the Tech-Village Berlin at Media Markt Alexa. In the o2 Studio, a 270-degree image with a 12k resolution and a 7.1 Dolby system for optimal sound will create a unique brand and immersive customer experience through the use of 273 LED panels on a total area of 65 square meters.
Solution: Staffing the o2 studio with o2 brandAmbassadorswith the task to increase the enthusiasm of the customers for the o2 brand, to consolidate loyalty and above all to promote the “o2 can do” brand promise tangible. The focus of the staffing process was that the fireAmbassadors have a particularly strong understanding of the meaning of a brand and how to convey the brand message.
Key figures
- Customer: Telefónica Germany
- Projects: Staffing the first brand room “o2-Studio” in the retail environment with o2 brand ambassadors.
- Retail: MediaMarkt
- Country: Germany
- Period: since 2022
Strategy
- Acquisition of suitable “game changers” with a strong focus on brand understanding and affinity to lifestyle, fashion and new telecommunication solutions
Results
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Measurable spread of the o2 brand message “can do”
Ready when they are
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