Expert Advice
Acer
The challenge: As one of the leading providers of consumer electronics, Acer required a tailor-made solution for the planning, implementation and evaluation of permanent and temporary sales campaigns, the provision of exhibition personnel and the organisation and implementation of training measures. The primary goal was to increase sales at POS as well as to prepare for exhibition appearances and various merchandising activities.
The solution: PRofiFLITZER primarily supported Acer in the planning, implementation and evaluation of sales campaigns and merchandising activities as well as various exhibition appearances and training measures.
Key data
- Customer: Acer Computer GmbH
- Projects: Sales campaigns, Merchandising, Exhibition, Training
- Trading houses: MediaMarkt, Saturn
- Country: Germany
- Time period: 2007–2014
Strategt
- Provision of promotions personnel as part of long-term promotions in the most profitable MSH stores
- Coordination of promotion, service centres and sales force
- Special promotional activities such as implementation of release promotions for new products, as well as the planning and implementation of action-related surveys in order to obtain information about mySurvey Analyzer
- Ensuring provision of exhibition personnel for the most important exhibitions in Germany such as IFA and CeBIT, as well as the coordination and arrangement of exhibition dates
- Provision of personnel as part of other events such as StartUp Acer or VIP evenings with various trade partners
Outcomes
- Significant increase in sales in stores
- Optimising brand awareness
- Significant increase in sales of Acer products
- Positive perception of the promotion as a sales support measure
- Top marks for the quality of personnel in stores
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