Our references
Merchandising
Ubisoft
The challenge: As one of the world’s largest game publishers, Ubisoft was looking for support in the staffing and qualitative execution of its nationwide merchandising activities for its numerous products in the growing PC and video games market.
The solution: As brand ambassadors for Ubisoft, a merchandising team looks after hundreds of retail partners nationwide and visits the stores according to defined visit rhythms. In addition to the realization of block and special placements, the merchandisers also take care of merchandise clearance, advertising material placement as well as the restructuring and expansion of the presentation area. Ubisoft is additionally relying on solutions in other areas to implement the targets.
Key figures
- Client: Ubisoft GmbH
- Projects: Merchandising for video games in electronics stores
- Retail stores: MediaMarkt, Saturn
- Country: Germany
- Period: since 2012
Strategy
- Merchandiser casting through online training system myClassroom
- Equipping merchandisers with promotional wear and equipment
- Tour planning of the respective areas
- Optimization of service quality through regular follow-up training and image rankings
- Photos of the block placements as well as facing extensions via myImages
- Surveys and PoS data via mySurvey Analzyer
- Preparation of management and quarterly reports
Results
- Better visibility of the Ubisoft brand and Ubisoft titles
- Optimization of brand presence in the MSH
- Improve communication with market contacts
- Reduction of merchandiser turnover
In cooperation with:
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