The challenge: Very well educated and regularly trained community and market managers are to continuously ensure Microsoft’s market growth as well as to potentiate Microsoft’s brandawareness and fanbase. This will be implemented through controlled merchandising, training, sell-in and sell-through measures at selected Microsoft partners in stationary retail. Microsoft should be placed more strongly and visibly at the PoS to ensure optimal PoS readiness. Against this backdrop, sales personnel receive ongoing training and support with regard to Microsoft products. Additional personnel are to promote sales through constant promotion with the main focus on increasing sales.
The solution: Throughout the D-A-CH region, qualified personnel were first selected and given basic training in a careful recruiting process, specifically as Community and Market Managers and Product Adivsors. Furthermore, the operational targets were reviewed and the performance was controlled accordingly. All in all, this ensures PoS readiness and sales of Microsoft products in the market. Regular consultations with Microsoft on business-relevant topics guarantee perfect coordination with the market managers and the management of events.
In addition to the selection of personnel, extensive training, regular briefings and quality checks of the Market/Community Managers and Product Advisors, other services were provided.
- Customer: Microsoft Corporation
- Projects: Steering and development of Community/Market Manager and Product Advisor in DE/AT/CH.
- Retail stores: Saturn, Media Markt, Notebooksbilliger, Gravis, Interdiscount, Fnac
- Countries: Germany, Austria, Switzerland
- Period: since 2018 Community/Market Manager and Product Advisor
- Conduct regular priority calls with Field Lab teams.
- Monthly reporting based on our tools: mySalesPro, myMissions , myImages
- Human Resources Development
- Control of events
- Regular preparation of briefings and guidelines
- Management of the customer’s own reporting tool
- Increase in sales figures in the Surface/Windows/Office/Xbox segment
- Ensuring PoS Readiness
- Top performance in area presence and customer service
- Presenting first-class standing and increasing the commitment of the markets and their vendors to the Microsoft brand
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