Microsoft

The challenge: Very well educated and regularly trained community and market managers are to continuously ensure Microsoft’s market growth as well as to potentiate Microsoft’s brandawareness and fanbase. This will be implemented through controlled merchandising, training, sell-in and sell-through measures at selected Microsoft partners in stationary retail. Microsoft should be placed more strongly and visibly at the PoS to ensure optimal PoS readiness. Against this backdrop, sales personnel receive ongoing training and support with regard to Microsoft products. Additional personnel are to promote sales through constant promotion with the main focus on increasing sales.

The solution: Throughout the D-A-CH region, qualified personnel were first selected and given basic training in a careful recruiting process, specifically as Community and Market Managers and Product Adivsors. Furthermore, the operational targets were reviewed and the performance was controlled accordingly. All in all, this ensures PoS readiness and sales of Microsoft products in the market. Regular consultations with Microsoft on business-relevant topics guarantee perfect coordination with the market managers and the management of events.

In addition to the selection of personnel, extensive training, regular briefings and quality checks of the Market/Community Managers and Product Advisors, other services were provided.