Märkisches country bread

The challenge: Märkisches Landbrot stands for “high-quality and delicious breads in Demeter quality”. To deepen customer loyalty and expand its customer base, the traditional Neukölln bakery, with a quality philosophy that combines environmental protection and social responsibility, uses a staff-supported communication concept in Alnatura and Bio Company stores.

The solution: Since 2020, the campaign has been implemented throughout Germany. In addition to promotion and sales, the tasting of different breads from the range of products of the Märkisches Landbrot brand is carried out. The comprehensively trained staff strengthens the Märkisches Landbrot brand with Demeter quality and can widely communicate the themes of organic production with biodynamic raw materials as the cornerstone of health and well-being for people. Customers of the organic supermarkets can test the quality on site, thus strengthening the brand Märkisches Landbrot in the food retail trade (LEH) and effectively increasing the sales of the breads.