The challenge: The Südtirol apple has been the official sponsor of Fruit Logistica shuttle services since 2017. The shuttle service runs between the exhibition centre and the airports, as well as between various hotels. Against this background, IDM Südtirol – Alto Adige intended to spread its message directly to the approx. 10,000 trade fair visitors and exhibitors in the shuttle buses. The aim was to promote Südtirol apples and its region of origin by distributing apple snacks and the IDM Südtirol – Alto Adige news magazine in shuttle buses.
The solution: When equipping shuttle buses with the promotional material, IDM Südtirol – Alto Adige benefited above all from reliable and experienced staff, who ensured the scheduled supply and quality support of participants at stations. In addition, IDM Südtirol – Alto Adige achieved a representative brand presence, which was ensured by uniform promotional clothing and multilingualism of the service staff. Further additional measures were also implemented.
- Client: IDM Südtirol – Alto Adige
- Projects: Hospitality Services for Fruit Logistica
- Trading house: Berlin Exhibition Centre
- Country: Germany
- TIme period: since Q1 2017
- Operational planning and task review
- Training of brand ambassadors using myClassroom
- Coordination with exhibition corporations, airports and Hotels
- Creation and analysis of surveys using mySurvey Analyzer
- Managment of all logistics including transport of promotion materials.
- Promotion of the Südtirol apple brand and Südtirol as a region of origin
- Raising the awareness of the participants for the Südtirol apple as the official sponsor of Fruit Logistica 2017 shuttle services
- Positive perception of hospitality services by the exhibition participants as added value to the shuttle service
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