“Jeff who?“ – The Power of Ignorance

When Elon Musk was asked about the Amazon boss in a BBC interview, he answered ironically “Jeff who?”.[1]. What followed was awkward laughter from both the interviewer and interviewee, before they moved on to speak about visionary technology. However, only this...

Brands, we have a problem!

The retail industry is dead! Long live retail! – in order to understand how we, as your partner for all questions related to retail, see the future of the physical store, instead of painting vexing doomsday scenarios, we would like to provide you with some very...

Transformation processes at MSD

Brand responsibility is growing Since the end of last year, Ceconomy, parent company of the specialist electronics retailers, Media Markt and Saturn, have been making the headlines. The reason for this was that for the 2018/2019 financial year, there was no...

Christmas sales promotion

In our article on the holiday sales, we reported that the period around the end of November to the start of December is the peak time for the holiday sales. It is also a time when we thank our customers and they in turn thank their customers. As your partner for all...