Excursion – The customer’s rocky road
Let us first consider the customer, who, in addition to their daily challenges between work and household work, hardly finds time to relax in peace, to do sports or to meditate. A customer who gobbles down their ready meal during the lunch break or perhaps waits until the evening to order a takeaway. This customer, an average big city dweller, wants to either satisfy their needs as quickly and as easily as possible or just take it easy. In both cases, the consumer good is, in principle, the same. Now the customer has the opportunity, from the office chair or the sofa, to order all the necessary things online, go after work or on Saturdays to the nearest shopping centre, or to go to the food market. If they opt for the latter, the customer’s expectations in the here and now consist primarily of 3 components:
- The consumer goods are available and they can take them away immediately.
- The goods are clearly visible with all information on price and quantity and are in perfect condition.
- In the event of indecision in store, they receive first-class advice.
Making the customer king
My Space – creative presentation of the retail space
Storytelling and Experience
Saturn store POS